This past Friday I was cleaning out some of my makeup collection (hoarding) and saw this again: 
I thought, why not give it a try. I'm not going to lie to you I did not believe that it would stay all day or that it would be anything that I would be interested in.... but I tried it anyway. 
First off, it's not really a lipstick. It's like a gloss that dries into a matte finish, liquid lipstick...whatever. I did not put a gloss over it because I was not sure if that would affect the integrity of the 'stay all day'. I personally liked the matte finish. I ate a meal, kissed my Mini and my other half multiple times, drank too much Starbucks, and did not reapply all day. This is how it held up:
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| First hour. Obviously felt B.A. with a color this bold. Make sure you put it everywhere you want. Note the inside of my lips I missed. | 
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| Hour 4. Staying strong after an Americano and sandwich. | 
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| Hour 6. (Instagram filter. Deal with it.) Still staying strong. Made it through tea and kisses (AND DOES NOT SMUDGE OR LEAVE A MARK) Score. | 
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| Hour 8. Finally after hours I started to see wear on the inside of my lips. | 
All in all I was shocked. I loved the wear. It lasted 8 hours without issue. It doesn't rub off. And after 8 hours I had to scrub it off with face wash. But once off it doesn't leave a stain on your lips which I love, especially with such a bold color. 
I totally recommend this product (I ordered it in a lighter color for more daily wear though). 
Happy Monday!

 
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